Business anthropology helps observation and dialogue attitudes. The contribution of anthropology is the knowledge of human cultures and mind. A company is not only an economic production organization, but also a tribal culture with its own symbols, myths, heroes and rituals.

Business anthropology is about applying anthropology to the study and management of a company, considering the organization as a live being rather than an inert production system made of machines and anonymous personnel.

Management through business anthropology considers human factor a key. Therefore, it has greater adaptability when facing a crisis and integrating and handling changes.

Activities

• Workshops
• Executive Program in Strategic Competencies
• Consulting
• Coaching Program for Leading Directors